South Africa is the largest producer of platinum in the world. A flagship market development initiative, the competition was created to promote innovation and technical expertise in platinum jewellery & design within the local jewellery industry.
Underpinned by extensive research, a creative design brief is developed in collaboration with PGI India each year. Students, apprentices and professional jewellers are invited to submit statement pieces to be judged by an esteemed panel of local and international jewellery experts on a holistic range of criteria including interpretation of the brief and technical expertise.
The metal required to produce each handcrafted piece is loaned to each participant - provided by Anglo American Platinum and distributed by Metal Concentrators.
The winners receive a cash prize, national media exposure and the opportunity to participate in an all-expenses paid design workshop at PGI India to learn more about the design and manufacturing of platinum jewellery in the world’s fastest growing market for this product. Candidates are also eligible to participate in the design sourcing process for the prestigious PGI India brand, Evara.